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Kenneth Cole Watches

360 Degree Holiday Campaign

Looking for a holistic spring marketing plan in 2012, the Kenneth Cole (KC) brand at the Geneva Watch Group turned to Horizon Marketing Group for help. As part of this solution, HMG worked with a small budget of under $1 million to launch a fully interactive brand-based campaign targeted at specific KPIs. In doing so, HMG layered in all three screens, paid media, PR, experiential, social and retailer communications.

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Sevices included in this project:

Creative, Email, Media, Social, Strategy, Technology