Paul Butcher
Vice President
paul@horizonmarketing.com

Paul heads up the strategic services team which is responsible for the planning and management of client online marketing campaigns and application development projects.

Paul has over 20 years of international marketing experience and has been in the interactive marketing world since 1999, working in senior roles within IMG’s online division TWI Interactive and Affinity Partners. His understanding of the wide range of online options available to today’s marketers is very valuable in helping clients decide which channels will be most effective in a given situation and how to allocate their marketing dollars to get the best results.

Paul and his team have assisted many of our clients with their Digital Marketing Strategy, designing and implementing programs including:

• International marketing
• eCommerce Strategy
• Online Partnerships and Affiliate Programs
• email marketing and deliverability
• Online media planning and campaign management and optimization
• Lead Management and Lead Generation
• Internal Communications
• Mobile marketing

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