Fertility is a rapidly evolving and extremely competitive industry that can generate maximum leads and conversions, IF your marketing strategies are applied correctly.
35+ clinics, $15 million
Horizon Marketing Group has worked with over 35 clinics in this space and has managed over 15 million dollars in projects focusing on IVF marketing and women's health marketing. Our experts here at Horizon Marketing Group understand the significance of your industry and can implement advanced growth strategies to bring countless leads and visits to your IVF or medical practice. Let Horizon Marketing Group help you grow!
Here are some examples of the IVF marketing and women's health marketing strategies we focus on for this audience:
Customize, intuitive websites with functional navigation and calls to action that are easily identified and move users from engagement to acquisition.
ppc & seo
Create and monitor Pay-per-click (PPC) and Search Engine Optimization (SEO) campaigns with solid messaging to increase organic and paid visibility within search engines.
social media & marketing strategy
Social Media and Marketing Strategies are more critical for fertility clinics and IVF providers than other medical specialties because there is more patient sharing around positive IVF outcomes.
Infographics are highly effective, taking the complex and making it simple, digestible, and most importantly engaging information.
Videos and YouTube channels can educate, entertain, and provide solutions to your patient's problems. Consistently creating video content opens the door to new visitors who would never come across your business in any other way.
Trditional IVF and medical practice marketing, logo designs, and printed materials for the clinics to increase brand awareness and provide ongoing education to patients.
Email campaigns for retargeting of interested parties and referral-based marketing efforts.
Customized programming to connect front-end websites to patient portals, data capturing, and reporting.