In the online world,
OUR CONTENT STRATEGY SERVICES INCLUDE:
- Research into your product and the content environment
- Assess strategic influencers and competitors
- Establish benchmarks, analytics and SEO touchpoints
- Create a content goals that move from engagement to acquisition
- Measure content engagement strategies and results
Its important to understand why existing content is not acheiving goals. Research and analysis are needed to develop a coherent content strategy. Many clients don't understand the importance of great content. There are no shortcuts, but a carefully planned and executed content strategy can move your business forward.
There is no magic formula for content strategy. Good content, well promoted, generates value.